Insight: Although very similar, society sees wine making and tasting as a sophisticated and layered cultural experience, however, they do not see tea that way.
Society has a view of wine that elevates it and places it in high culture. There are many similarities between the wine-making and tasting process and that of tea, but in America, tea has not received the same love nor cultural status.
Big Idea: Highlight the layered complexities and tastes that come with drinking Twinings.