Starburst Sours
For When Life Gets Sour
Main Message: Life can be difficult and we should give ourselves permission to be sour. It’s okay to not be okay.
Insight: It is the norm to be optimistic all the time but as humans we have the tendency to be negative when life can get sour. It should be okay to allow ourselves to ‘not be okay’.
Big Idea: Everyone is sour in their own ways. It is time we empower the sour. #empowerthesour
Art Director : Gia Karamchandani
Digital: Fortnite X Starburst Sours
Radio Spots
Experiential : The Sour Rage Room
Ideal Location : Pier 36 in New York City
Add Your Own.
What Makes You Sour?
EMBRACE IT.
EMPOWER THE SOUR.
Outdoor: Facial Recognition “Sour Scream-o-Meter”
Starburst Sours will place a digital motion and noise sensor board in public.
As someone walks by, the digital board will detect their motions and change.
The board will display a comment about being sour.
The board will prompt people to scream or yell if they’re feeling sour.
The board will then display a meter that increases with noise detection.
If the person hits the maximum on the meter, they win a free bag of Starburst Sours.
