Challenge: Raise awareness for PETA’s “End Speciesism” campaign.
Insight: The connections and pain that animals go through is not given the same value as that of humans.
Big Idea: Put animal stories through a human lens to show how similar we are.
Art Director: Amina Shreve
To the surprise of diners, animal dish descriptions were taken out,
and the stories of the animals were put in their place.
*NOTE: this work has not been commissioned or approved by the client.