New Zealand Social Media
In my portfolio class, I was able to do work for New Zealand Tourism (all spec work and not approved by the client).
I walked away from that assignment with a lifelong love for the country and the culture. That said, I’ve never been.
The tagline I wrote for the campaign was “Uniquely Kiwi”
Uniquely Kiwi
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Uniquely Kiwi 〰️
Meet Kandace The SpokesKiwi
Kandace is the campy spokeskiwi character I came up with to “run” New Zealand’s tourism twitter. Her personality was inspired by sections of copy on their website and other discoveries I made when going through the research process.
My Personal Favorite